Top 7 Types of Videos Every Brand Needs in 2025

Best Video Production Company - Kween Media


In 2025, video is no longer optional—it’s essential. With shrinking attention spans and content overload, brands must deliver impactful video content that informs, engages, and converts. But not all videos are created equal. To build trust, drive results, and stay relevant, here are the 7 types of videos every brand needs in 2025:

1. Brand Story Film

Your brand story sets the tone for how people perceive your business. A well-crafted brand film creates emotional connection and builds trust. It answers who you are, why you exist, and what you stand for.
Kween Media specializes in crafting emotionally-driven narratives—see our work under Story-based and Commercial Video Production Agency in Pune.

2. Product Demo Videos

In an age of informed consumers, product demo videos are powerful tools to showcase your offerings. These videos focus on functionality, benefits, and real-world use—helping buyers make confident decisions. A clear, compelling demo can boost conversions significantly, especially on product pages and social media.

3. Testimonial Videos

Authenticity matters. Video testimonials from happy clients offer social proof and build trust faster than written reviews. These human-centered stories help potential customers see the value you provide, directly from those who’ve experienced it.

4. Explainer Videos

Whether it’s a SaaS tool or a complex service, explainer videos simplify your value proposition in 60–90 seconds. Animated or live-action, they increase understanding and reduce bounce rates on websites and landing pages.

5. Corporate Films

For B2B or internal branding, corporate films showcase your company’s vision, culture, and credibility. They’re ideal for investor meetings, recruitment, onboarding, or brand positioning.
Explore how we do this through our Corporate Video Production Services in Pune, where storytelling meets strategy.

6. Ad Films for Social & Digital Media

With platforms like Instagram, YouTube, and LinkedIn prioritizing video, short-form ads are essential for grabbing attention fast. These ads should be tailored for the platform, creatively shot, and strategically edited for maximum engagement.
Learn more about our work in Commercial Ad Production Services in Pune and how we help brands run high-impact digital campaigns.

7. Podcast Video Content

In 2025, podcasting has evolved from audio-only to rich, video-driven storytelling. Recording podcasts on camera lets you repurpose content across YouTube, reels, LinkedIn, and more—maximizing your content ROI.
Kween Media offers complete Podcast Recording and Video Production solutions to help brands create consistent, high-quality shows.

Final Thoughts

From brand storytelling to digital ads and podcasts, every format plays a unique role in building a modern content ecosystem. Investing in these 7 types of videos ensures your brand stays visible, trusted, and ahead of the curve in 2025.

Ready to take your video content to the next level? Partner with Kween Media – Story-based and Commercial Video Production Agency in Pune and start creating content that performs.

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